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B
Branch Point Inc. (formerly Global Hydration Water Treatment Systems Inc.)
branchpoint.com · Thunder Bay, Canada
Looking legit

Upwork lists Branch Point at $176k in client spend.

$176,456 in published client spend across 18 contracts. The full read below — free.

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Total Upwork spend
$176k
$176,456
Top category
Data & analytics
5 of 21 contracts
Hiring status
Actively hiring
3 of 18 contracts in progress
Contracts on record
18
$6–200/hr listed
The company

Who's actually behind the account.

Upwork hides the client's identity. We resolve it to a real company, then layer in public firmographics — the context you never get on the job page.

B
Branch Point Inc. (formerly Global Hydration Water Treatment Systems Inc.)
Resolved to branchpoint.com · High confidence
Rate X-Ray

What the blended average hides

Money is concentrated in a few high-rate analytics/PPC contracts while many roles are commodity-priced: expect most of the visible spend to be in $50–$200/hr BI and PPC work, whereas routine design/cataloging projects pay in the $5–$20/hr band — price accordingly and don't assume every role will earn the top rates.

Every listed hourly rate · 16 of 18 contracts
median $17/hr · avg ~$49/hr
9
1
1
3
2
$0$40$80$120$160$200
median $17/hr avg ~$49/hr — dragged up by two $190–200 contracts
Budget · 10 contracts $6–30
Mid-tier · 4 contracts $50–75
Premium · 2 contracts $200–200
What they hire for

Where the work actually is

All 18 contracts by category. Data & analytics leads with 5 of 21 contracts.

Data & analytics 5
Design, visual & branding 4
Marketing, digital & SEO 4
Marketing & content 2
Supply Chain Sourcing Logistics 2
Marketing, strategy & PR 2
Operations Admin Va 1
Research & consulting 1
Hiring activity

Hiring right now, not last year.

When the contracts on record started — and how they're structured. 3 of 18 are still in progress.

Contracts started, by month
2
Nov 2024
1
Apr 2025
1
May 2025
1
Jul 2025
3
Oct 2025
1
Mar 2026
Status
3in progress · 15completed
Contract type
16hourly · 2fixed-price
Open roles

Jobs they've posted publicly

Links go to Upwork ↗
Principal Technical & Systems Delivery Lead Aug 24, 2026·1 to 3 months↗ Azure Data Platform Support: Data Factory Pipelines, Database Ops, APIs, Power BI Feb 27, 2026·More than 6 months↗ Excel Wizardry Required For Small Project - Extra work in SQL on Azure if your skills match Jun 20, 2025·Less than 1 month↗
Postings Upwork has shown for this client. Some may have since closed.

Every contract on record — all 18

Freelancer names removed · roles only
RoleRateBilled
Power BI into the clouds$65/hr$38,485
Amazon PPC Management$50/hr$33,297
PPC Audit - Amazon$75/hr$28,386
Medium Term Consulting on Existing Data Infrastructure Project$200/hr$23,215
Azure Data Platform Support: Data Factory Pipelines, Database Ops, APIs, Power BI$70/hr$17,651
Amazon.ca Listing Audit and SEO$7/hr$9,506
Graphic Design - E-Commerce$18/hr$9,378
Amazon Listing Optimization$16.67/hr$5,702
Power BI Optimization$200/hr$5,500
Excel Wizardry Required For Small Project - Extra work in SQL on Azure if your skills match$8/hr$1,583
Product Catalog Creation - Walmart.com$15/hr$512
Looking for freelancer to manage our Pinterest account$5.56/hr$473
Writer wanted for e-com blog - Our tag line: Better Water, Better Life!$10/hr$190
SOP Document Editing on Google Drive – Company Name, Logo, and Version Update$7/hr$115
Graphic Design - E-Commerce$30/hr$82
Graphic Design - E-Commerce$10/hr$55
Create a list of retail stores in Canada using web scrapingfixed—
Amazon.ca FBA Inventory Reconciliationfixed—
"—" = no rate or billed amount listed (fixed-price or open). Billed is what Upwork shows to date.
Treatment verdict

How they hire, and how they treat people

Single e-commerce buyer who hires a mix of Amazon/PPC and analytics/Power BI/Azure specialists plus lower-rate design and ops support.

Reputation
Mostly uniform 5★ freelancer→client ratings with a few lower scores (including an isolated 1★ and some mid-4★ marks).. Freelancers consistently praise clear communication, business knowledge, and effective collaboration on complex analytics and PPC work.
How they engage
Mix of long-running hourly retainer-style contracts for analytics/PPC and shorter or fixed-price tasks for writing, cataloging and design; there are repeat hires on technical analytics work.
Working style
Often runs multi-month, hands-on projects for analytics and PPC with periodic scaling up/down; communicates requirements clearly but expects freelancers to manage day-to-day execution and deliverable quality.
Who wins the work
Best for freelancers who can support Amazon/e-commerce operations or provide senior BI/Azure skills, communicate proactively, and accept either long-running retainers (analytics/PPC) or small scoped, fast-turn design/ops tasks.
Repeat hires
Rehires the same freelancers — 2 on 2+ repeat contracts. Deliver once and there's recurring work.

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