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C
Callture
callture.com · Mississauga, Canada
Looking legit

Upwork lists Callture at $1.0M+ in client spend.

$1,035,202 in published client spend across 50 contracts. The full read below — free.

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Total Upwork spend
$1.0M+
$1,035,202
Top category
Marketing Lead Gen Sales
15 of 61 contracts
Hiring status
Actively hiring
19 of 50 contracts in progress
Contracts on record
50
$5–150/hr listed
The company

Who's actually behind the account.

Upwork hides the client's identity. We resolve it to a real company, then layer in public firmographics — the context you never get on the job page.

C
Callture
Resolved to callture.com · High confidence
Rate X-Ray

What the blended average hides

Don't trust a single average — spending is bifurcated: roughly 70–80% of contracts are commodity marketing/sales work at roughly $5–$35/hr while a smaller but high-value slice pays $50–$150+/hr for technical integrations and senior marketing consultants; price accordingly and expect most opportunity to be lower-rate ongoing ops work with occasional premium projects.

Every listed hourly rate · 30 of 50 contracts
median $30/hr · avg ~$43/hr
9
10
4
2
2
1
1
1
$0$40$80$120$160$200
median $30/hr avg ~$43/hr — dragged up by two $190–200 contracts
Budget · 19 contracts $5–39
Mid-tier · 7 contracts $45–85
Premium · 4 contracts $97–150
What they hire for

Where the work actually is

All 50 contracts by category. Marketing Lead Gen Sales leads with 15 of 61 contracts.

Marketing Lead Gen Sales 15
Web development 12
Marketing, digital & SEO 10
Marketing & content 6
Video, animation & audio 5
Other / uncategorized 5
Data & analytics 2
Design, visual & branding 2
Tooling Automation Workflow 2
Operations Admin Va 2
Hiring activity

Hiring right now, not last year.

When the contracts on record started — and how they're structured. 19 of 50 are still in progress.

Contracts started, by month
1
Aug 2023
1
Nov 2023
1
Dec 2023
3
Jan 2024
1
Apr 2025
2
Apr 2026
Status
19in progress · 31completed
Contract type
30hourly · 20fixed-price
Open roles

Jobs they've posted publicly

Links go to Upwork ↗
Graphic Designer for LinkedIn Carousel Sep 4, 2026· AI Demo Video Creation Jul 8, 2026·Less than 1 month Convert Graphics Design to HTML Jul 8, 2026·1 to 3 months
Postings Upwork has shown for this client. Some may have since closed.

Every contract on record — all 50

Freelancer names removed · roles only
RoleRateBilled
Google Adwords - Search consultant$75/hr$112,989
Business Development for Memo-on-Call$100/hr$46,205
SEO Expert to boost lead generation$5/hr$18,041
Proof reading website$50/hr$17,515
Banner Sets Msp$75/hr$15,112
Telemarketing$26.5/hr$13,250
Inside Sales Rep$6/hr$10,774
Zoho Integration$50/hr$10,507
Salesforce integration with Phone$30/hr$9,639
Lead Generation Specialist: Outbound Systems & GTM Automation$12/hr$5,962
Voip application improvements and bug fixes.$30/hr$5,735
B2B Inbound/Outbound callers$29/hr$5,065
Inside Sales- Callture$5/hr$4,875
Callture Development Projects$30/hr$4,510
Banner Ads design$38.75/hr$4,114
SEO$45/hr$3,892
Business Development$35/hr$3,448
Need an expert to polish our telemarketing script$26.5/hr$3,162
Inside Sales Rep$5.56/hr$2,720
Google Adwords - Search consultant$37.5/hr$1,812
Need a marketing expert to finalize our marketing plan$97/hr$1,310
Linphone Compilation Issues - Windows, iOS and Mac$30/hr$930
Part time marketing director$85/hr$722
Need a marketing expert to finalize our marketing plan$150/hr$400
Lead Generation Specialist: Outbound Systems & GTM Automation$9/hr$186
Data Scraping$6/hr$155
SEO Content Writer$12/hr$137
HIPPA and PipeDa compliance$45/hr$124
Online Conversion - Consulting$123.75/hr$124
Data Scraping$10/hr$24
Generic CRM APIsfixed
Need help with Seofixed
Voice over for a product video. We will give the scriptfixed
Video Commercial- announcer talking in front of blue screenfixed
CRM Interact - Chrome Extensionfixed
Search Online for infofixed
Need to polish a script for a videofixed
Search Online for infofixed
SEO of our pages
We need to create a product video using stock videos, some minor animations. We have a script
Banner Ads design
Online Conversion - Consulting
Online Marketingfixed
Generic CRM API - Zoho PhoneBridge and Microsoft Dynamicsfixed
Desktop Click to Dialfixed
Batch Runner Chrome Extensionfixed
Research all the events and make a list of events to attendfixed
UC App Modificationsfixed
New Connectors for Generic CRM APIfixed
Salesforce API integrationfixed
"—" = no rate or billed amount listed (fixed-price or open). Billed is what Upwork shows to date.
Treatment verdict

How they hire, and how they treat people

A repeat buyer who hires across marketing, lead-gen and CRM/integration work with many long-running hourly retainers and a handful of high-skill, higher-rate specialists.

Reputation
Varies by contract length and role — most freelancer→client ratings are 5★ but there are several mid-range ratings (3–4★) tied to responsiveness issues.. Clear technical briefs and repeat engagements for specialists and marketers; freelancers often note continued work and multi-month retainer relationships.
The catch — ratings are uninformative
Buyer tends to leave short, positive boilerplate 5★ reviews ('Very professional', 'Excellent work', 'Very knowledgeable') though occasionally provides specific praise ('Excellent technical knowledge and communication skills').
How they engage
Prefers multi-month retainers and repeated hires (several freelancers rehired on the same project), alongside occasional one-off fixed-price jobs for discrete deliverables.
Working style
Tends to run long-running hourly retainer relationships with periodic fixed-price creative tasks; expects freelancers to work autonomously day-to-day while providing occasional direction.
Who wins the work
Best for freelancers who accept long-running retainer rhythms, can tolerate asynchronous feedback, and specialize in lead generation/telemarketing, SEO, CRM integrations, or marketing execution.
Repeat hires
Rehires the same freelancers — 5 on 2+ repeat contracts. Deliver once and there's recurring work.

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