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M
Matcha Fuel
matchafuel.com · Portsmouth, United Kingdom
Looking legit

Upwork lists Matcha Fuel at $33k in client spend.

$32,659 in published client spend across 47 contracts. The full read below — free.

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Total Upwork spend
$33k
$32,659
Top category
Web development
24 of 54 contracts
Hiring status
Actively hiring
15 of 47 contracts in progress
Contracts on record
47
$6–120/hr listed
The company

Who's actually behind the account.

Upwork hides the client's identity. We resolve it to a real company, then layer in public firmographics — the context you never get on the job page.

M
Matcha Fuel
Resolved to matchafuel.com · High confidence
Rate X-Ray

What the blended average hides

Don't trust any single 'average' — the buyer's spend is concentrated in many low-dollar fixed tasks (~$10–$220) while a few specialist hires (e.g., CFO at $120/hr and a $1,400 packaging/site job) lift the headline; expect most work to be commodity-priced micro-jobs and price specialist scopes accordingly.

Every listed hourly rate · 3 of 47 contracts
median $6/hr · avg ~$44/hr
2
1
$0$40$80$120$160$200
median $6/hr avg ~$44/hr — dragged up by two $190–200 contracts
Budget · 2 contracts $6–6
Premium · 1 contract $120–120
What they hire for

Where the work actually is

All 47 contracts by category. Web development leads with 24 of 54 contracts.

Web development 24
Marketing, digital & SEO 6
Video, animation & audio 5
Design, visual & branding 4
Marketing & content 4
Design Product Packaging 3
Customer support 2
Research & consulting 2
Finance & accounting 1
Legal 1
Operations Admin Va 1
Other / uncategorized 1
Hiring activity

Hiring right now, not last year.

When the contracts on record started — and how they're structured. 15 of 47 are still in progress.

Contracts started, by month
1
May 2025
1
Sep 2025
1
Nov 2025
5
Jan 2026
2
Feb 2026
1
Mar 2026
Status
15in progress · 32completed
Contract type
3hourly · 44fixed-price
Open roles

Jobs they've posted publicly

Links go to Upwork ↗
Build Automated Daily CEO Report with Claude AI to Replace Triple Whale Aug 27, 2026·1 to 3 months Direct Response Creative Strategist (Paid Social) Mar 20, 2026· Fractional CFO / Financial Controller for 8-Figure Ecommerce Brand Feb 2, 2026·More than 6 months Performance Static Ads Designer (D2C Paid Social) Jan 20, 2026·More than 6 months Creative Performance Lead (D2C Meta Ads) | Remote (UK-friendly) | Full-time Jan 19, 2026·More than 6 months Killer E-commerce Video Editor Needed for High-Volume Winning Ad Creatives (Meta/TikTok) Jan 3, 2026·More than 6 months
Postings Upwork has shown for this client. Some may have since closed.

Every contract on record — all 47

Freelancer names removed · roles only
RoleRateBilled
Fractional CFO / Financial Controller for 8-Figure Ecommerce Brand$120/hr$6,894
Customer Service Representative$6/hr$1,016
Professional Customer Success/Service Agent$6/hr$6
Content to see if we're right
Food supplement packaging
[Shopify] custom one-time/subscription purchase interface
UK lawyer to look at a contract (selling a business)
Creative test META
D2C Creatives to find fit
Creative ads for META
Review for tp
reviews
D2C static ads for meta
Shopify Popup AJAX Cart (Upgrade Product To Subscription)
[UK] Food Supplement Regulatory Expert (Labelling + Health Claims)
Supplement Formula Revision
Content Writer For Health & Wellness
Customise CSS
fix ajax cartfixed
fix ajax cartfixed
Part time recipe creator/photographerfixed
free shippingfixed
fix productn afixed
UGC Videofixed
free scooperfixed
Label + websitefixed
[Shopify] custom one-time/subscription purchase interface
UGC Videofixed
add spoon automatically ajaxfixed
Shopify Button Add Free Product to AJAX Cart
hide header/foterfixed
remove menufixed
remove menufixed
Create a simple UI using existing API for Shopifyfixed
[Shopify] Looking for someone to redirect cart drawer from cart page to checkoutfixed
Content writer/blogger needed for tea businessfixed
Hide options & barfixed
Design a unique and catchy brand packaging for a pouchfixed
UGC Videofixed
Popup upsell for shopify storefixed
Hiding a Shopify radio buttonfixed
Part time recipe creator/photographerfixed
Developer needed to add delivery charge - ClickFunnels (CSS/JAVASCRIPT/HTML)fixed
E-commerce Digital Image Editingfixed
Shopify CSS/JavaScript Custom Codefixed
Content writer/blogger needed for tea businessfixed
Footer & headerfixed
"—" = no rate or billed amount listed (fixed-price or open). Billed is what Upwork shows to date.
Treatment verdict

How they hire, and how they treat people

Single-ecommerce DTC buyer who mixes many small Shopify fixes and creative ad/UGC tests with occasional higher-priced specialist retainers.

Reputation
Uniformly high — inbound ratings from freelancers are overwhelmingly 5★ with very few lower scores.. Clear instructions, prompt communication, and repeat short tasks that let freelancers finish quickly and receive positive feedback.
The catch — ratings are uninformative
Mostly concise, positive 5★ reviews with frequent boilerplate phrases; occasionally provides detailed, concrete feedback on larger/hourly contracts (e.g., a freelancer).
How they engage
Mix of many short fixed-price tasks and occasional hourly/specialist hires; frequently rehires the same freelancers for repeat small tasks but hires specialists on separate, higher-value contracts.
Working style
Prefers prescriptive, task-based briefs for small, discrete deliverables; expects follow-through on explicit instructions and gives fast feedback on short jobs.
Who wins the work
Best for freelancers who do fast, scope-limited Shopify or creative ad work, can follow detailed instructions, and are comfortable with fixed-price micro-projects; specialists (finance, regulatory, packaging) can win occasional higher-value work.
Repeat hires
Rehires the same freelancers — 3 on 2+ repeat contracts (one up to 5). Deliver once and there's recurring work.

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