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Nicecycle

nicecycle.com · cyberjaya, Malaysia

Looking legit

Upwork lists Nicecycle at $1.4M+ in client spend.

$1,396,261 in published client spend across 100 contracts. The full read below — free.

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Total Upwork spend

$1.4M+

$1,396,261

Top category

Operations Admin Va

18 of 56 contracts

Hiring status

Actively hiring

64 of 100 contracts in progress

Contracts on record

100

$3–12/hr listed

The company

Who's actually behind the account.

Upwork hides the client's identity. We resolve it to a real company, then layer in public firmographics — the context you never get on the job page.

Nicecycle

Resolved to nicecycle.com · High confidence

Rate X-Ray

What the blended average hides

Don't assume the occasional $10–$12 gigs represent the norm — roughly 70–85% of hourly spend sits in the $3–$6/hr band while a small number of specialist or fixed‑price assignments pay substantially more; price routine e‑comm and VA work as commodity hourly labor and treat higher‑rate jobs as one‑off opportunities.

Every listed hourly rate · 80 of 100 contracts

median $5/hr · avg ~$5/hr

$0$40$80$120$160$200

median $5/hr avg ~$5/hr — dragged up by two $190–200 contracts

Budget · 80 contracts $3–12

What they hire for

Where the work actually is

All 100 contracts by category. Operations Admin Va leads with 18 of 56 contracts.

Operations Admin Va 18

Data & analytics 8

Marketing, digital & SEO 6

Marketing Lead Gen Sales 6

Customer support 6

Finance & accounting 5

Design, visual & branding 2

Web development 2

Devops Infra Security 2

Mobile development 1

Hiring activity

Hiring right now, not last year.

When the contracts on record started — and how they're structured. 64 of 100 are still in progress.

Contracts started, by month

Mar 2026

Apr 2026

May 2026

Jun 2026

Jul 2026

Aug 2026

Status

64in progress · 36completed

Contract type

80hourly · 20fixed-price

Open roles

Jobs they've posted publicly

Links go to Upwork ↗

Sales Conversion Specialist – Warm Leads & E-commerce Oct 9, 2026·More than 6 months↗ Experienced Online Arbitrage & Sourcing Specialist (Data-Driven Support) Oct 9, 2026·More than 6 months↗ Online Arbitrage & Sourcing Specialist (Data-Driven Support) Oct 7, 2026·More than 6 months↗ Online Arbitrage & Sourcing Specialist (Data-Driven Support) Oct 6, 2026·More than 6 months↗ Junior Python / Data Operations Assistant Oct 1, 2026·More than 6 months↗ Junior Python Developer - Technical Customer service Sep 25, 2026·More than 6 months↗ Auditor - CPA Sep 17, 2026·1 to 3 months↗ Junior Python Developer - Technical Customer service Sep 17, 2026·More than 6 months↗

Postings Upwork has shown for this client. Some may have since closed.

Every contract on record — all 100

Freelancer names removed · roles only

RoleRateBilled

Drop ship VA - x1 hour a day ( e-comm)$5/hr$3,471

Drop ship VA - x1 hour a day ( e-comm)$5/hr$3,255

Bookkeeping/ Accounts$5/hr$1,016

Bookkeeping/ Accounts$5/hr$919

Customer Service Representative - ecomm$3/hr$665

Executive assistant$5/hr$234

Executive assistant$5/hr$222

VA account management / E-comm$5/hr$188

VA account management / E-comm$5/hr$172

Affiliate management ( experience required)$5/hr$163

SEO Audit and Services - e-commerce$3/hr$154

Weekend E-Commerce Operations Specialist – Drop shipping - Sat + Sun$5/hr$86

Client VA account management / email and admin/ outreach search$4/hr$79

Google Merchant Feed Analysis Expert Needed$12/hr$76

Accounts Receivable (AR) Specialist – Reconciliation & Partner Payments$5/hr$68

Financial Audit$5/hr$68

Lead generation - Account management$5/hr$64

Excel ( advanced user) - Power Query / Excel Data$5/hr$62

Customer Service Representative - ecomm$5/hr$61

Quick task - Install New Server Certificate on AWS EC2 Instance$10/hr$60

Graphic desinger$6/hr$58

Customer review management / admin task$4/hr$52

Lead generation$4.99/hr$46

Affiliate marketing$5.5/hr$42

Virtual Assistant with Accounting Background (Admin, Accounts & Marketing Support) – Long Term$4/hr$40

Experienced English Language Tutor Needed$10.1/hr$38

Accounts Receivable (AR) Specialist$5/hr$30

Virtual Assistant with Accounting Background (Admin, Accounts & Marketing Support) – Long Term$6/hr$29

Drop ship VA - x1 hour a day ( e-comm)$6/hr$26

Partner Lead Generation & Onboarding Specialist$5/hr$21

Excel ( advanced user)$3.31/hr$19

Excel ( advanced user)$4/hr$19

Virtual Assistant with Accounting Background (Admin, Accounts & Marketing Support) – Long Term$4.2/hr$19

Excel ( advanced user)$4/hr$19

Excel ( advanced user)$3.31/hr$19

Virtual Assistant with Accounting Background (Admin, Accounts & Marketing Support) – Long Term$4.2/hr$19

Virtual Assistant with Accounting Background (Admin, Accounts & Marketing Support) – Long Term$5/hr$18

Customer Service Representative - ecomm$5/hr$13

Google Tag Manager & Dynamic Remarketing Specialist$7.5/hr$12

Admin/lead gen tasks$3/hr$12

Part-Time Customer Service Representative$4.99/hr$11

Spanish Speaking Accountant / Reconciliation$10/hr—

Bookkeeping/ Accounts$5/hr—

Excel ( advanced user)$4/hr—

Affiliate management ( experience required)$10/hr—

Lead generation$4/hr—

PPC Expert for Auto Parts Google Shopping——

Flutter Developer Needed – iOS App (Mapbox SDK + Admin Panel Integration)——

Wordpress edits——

Banner Designer for Ongoing Campaign Updatesfixed—

Affiliate marketing$5/hr—

Quick Task – Reset Root & Plesk on OVH VPS (Rescue Mode)fixed—

Excel ( advanced user) - Power Query / Excel Data Transformation Specialistfixed—

Python data scraper - e-commercefixed—

Review Building plans - PDF / DWGfixed—

Course overview and optimisation projectfixed—

Banking confirmation calls——

Wordpress edits——

Flutter Developer Needed – iOS App (Mapbox SDK + Admin Panel Integration)——

Spanish Speaking Accountant / Reconciliation$10/hr—

Affiliate management ( experience required)$10/hr—

Excel ( advanced user)$4/hr—

Bookkeeping/ Accounts$5/hr—

Lead generation$4/hr—

PPC Expert for Auto Parts Google Shopping——

Banner Designer for Ongoing Campaign Updatesfixed—

Excel ( advanced user) - Power Query / Excel Data Transformation Specialistfixed—

Affiliate marketing$5/hr—

Quick Task – Reset Root & Plesk on OVH VPS (Rescue Mode)fixed—

Banking confirmation calls——

Course overview and optimisation projectfixed—

Python data scraper - e-commercefixed—

Review Building plans - PDF / DWGfixed—

"—" = no rate or billed amount listed (fixed-price or open). Billed is what Upwork shows to date.

Treatment verdict

How they hire, and how they treat people

Malaysia-based e‑commerce business that hires many hourly VAs, bookkeeping and Excel/data specialists plus a few technical and marketing contractors, mostly at low hourly rates with occasional specialist spikes.

Reputation

Varies by contract: most freelancer→client ratings are positive (many 5★), but a small number of low scores creates a mixed picture.. Clear briefs and responsive communication on many short/technical tasks and fixed‑price jobs, plus training provided for accounting roles.

How they engage

Mix of long-running hourly retainers (many ongoing contracts) and occasional fixed‑price one‑offs; several freelancers are rehired or retain long hours on the same role.

Working style

Prefers ongoing hourly engagements with regular check‑ins for routine e‑commerce work; project scopes range from tightly specified quick tasks to loosely defined recurring VA duties where instruction detail and responsiveness vary.

Who wins the work

Freelancers who offer dependable, low‑cost execution for repetitive e‑commerce operations (VA, CS, bookkeeping, Excel automation) or fast, clearly scoped technical fixes will fit best; specialists can win occasional higher‑rate short projects.

Repeat hires

Rehires the same freelancers — 3 on 2+ repeat contracts. Deliver once and there's recurring work.

Worth knowing

A few contractors have very large hour totals on single ongoing roles (one drop‑ship VA with 600+ hours billed), indicating workload concentrated in steady, low‑rate positions.

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