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R
Rudie / Rudie Baby (Perth-based "Rudie" DTC brand group)
rudiebaby.com.au · Perth, Australia
Looking legit

Upwork lists Rudie / Rudie Baby (Perth-based "Rudie" DTC brand group) at $143k in client spend.

$142,832 in published client spend across 47 contracts. The full read below — free.

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Total Upwork spend
$143k
$142,832
Top category
Customer support
14 of 47 contracts
Hiring status
Actively hiring
23 of 47 contracts in progress
Contracts on record
47
$4–35/hr listed
The company

Who's actually behind the account.

Upwork hides the client's identity. We resolve it to a real company, then layer in public firmographics — the context you never get on the job page.

R
Rudie / Rudie Baby (Perth-based "Rudie" DTC brand group)
Resolved to rudiebaby.com.au · High confidence
Rate X-Ray

What the blended average hides

Don't trust a single 'average' rate — the buyer's spend concentrates in long-term ops and social roles at $6–$13/hr while a few isolated creative hires reach $20–$35/hr; expect most ongoing work to be commodity-priced (~$5–$12/hr) and quote fixed-price design or specialized strategy accordingly.

Every listed hourly rate · 38 of 47 contracts
median $8/hr · avg ~$10/hr
35
3
$0$40$80$120$160$200
median $8/hr avg ~$10/hr — dragged up by two $190–200 contracts
Budget · 38 contracts $4–35
What they hire for

Where the work actually is

All 47 contracts by category. Customer support leads with 14 of 47 contracts.

Customer support 14
Design, visual & branding 7
Marketing & content 6
Marketing, strategy & PR 6
Marketing, digital & SEO 5
Design Product Packaging 3
Video, animation & audio 2
Operations Admin Va 1
Web development 1
Finance & accounting 1
Other / uncategorized 1
Hiring activity

Hiring right now, not last year.

When the contracts on record started — and how they're structured. 23 of 47 are still in progress.

Contracts started, by month
2
Sep 2024
1
Oct 2024
1
Nov 2024
1
Jan 2025
1
Feb 2025
5
Apr 2025
Status
23in progress · 24completed
Contract type
38hourly · 9fixed-price
Open roles

Jobs they've posted publicly

Links go to Upwork ↗
Static Ad Designer for Premium Women's DTC Brand Jun 17, 2026·More than 6 months Hong Kong Accountant/Bookkeeping, E-commerce Focus Jan 7, 2026·More than 6 months Marketing Strategy + Email Marketing Specialist Dec 8, 2025·More than 6 months Ecommerce Store Operations Manager (UK Launch Project) Dec 8, 2025·More than 6 months Shopify Developer – Theme Migration (Horizon Theme) Aug 27, 2025· Shopify Developer – Ongoing Website Updates & Support Jun 9, 2025·More than 6 months Shopify Website Developer for Ongoing Maintenance & Improvements Mar 8, 2025·More than 6 months
Postings Upwork has shown for this client. Some may have since closed.

Every contract on record — all 47

Freelancer names removed · roles only
RoleRateBilled
E-Commerce Personal Assistant and Customer Service Manager$10/hr$20,443
Social Media Manager | E-Commerce$10/hr$17,355
Customer Service Support | E-Commerce$7/hr$10,826
E-Commerce Email Marketing Expert$8/hr$10,725
Ecom Designer & Creative Strategist – Meta Ads$11.11/hr$9,885
Customer Service Agent | E-Commerce | Gorgias Experience$6/hr$8,261
VA & Instagram Influencer Outreach Assistant$6/hr$8,148
Influencer Outreach & Ad Creative Planner (No Editing)$8/hr$6,123
Google Ads Expert - E-Commerce$13/hr$5,109
Google Ads Expert - E-Commerce$13/hr$4,942
Customer Service Support/Personal Assistant | E-Commerce$6/hr$4,721
Email Marketing Pro Needed: Content & Strategy Powerhouse (No Design Work)$20/hr$4,103
Email Marketing Pro Needed: Content & Strategy Powerhouse (No Design Work)$8/hr$3,355
Customer Service Agent$5/hr$3,107
Video Editor$15/hr$2,998
E-Commerce Bookkeeper - Australia$12/hr$2,824
Virtual Assistant with Gorgias Experience | Customer Support & Marketing Savvy$7/hr$2,523
Customer Service Agent | E-Commerce | Gorgias Experience$5/hr$2,402
Customer Service Agent | E-Commerce | Gorgias Experience$6/hr$2,210
Canva PRO | Designer for Meta Ads & Custom Templates$8/hr$1,554
Bilingual Customer Support Representative (Fluent in French & English)$12/hr$948
Part-Time Marketing Assistant (Experience with Meta Ads)$7/hr$945
Customer Service Support | E-Commerce$7.5/hr$860
Full-Time Social Media Ad Designer | Graphic Designer$20/hr$792
Customer Service/Shopify Orders$8/hr$551
Facebook Media Buyer | Ecommerce$10/hr$450
Ecommerce VA$6/hr$392
Customer Service Support | E-Commerce$7/hr$388
Copywriter | E-Commerce$12/hr$272
Email Marketing Pro Needed: Content & Strategy Powerhouse (No Design Work)$10/hr$269
Shopify Website Builder | E-Commerce$15/hr$198
Customer Service Agent | E-Commerce | Gorgias Experience$5/hr$175
Full-Time Social Media Ad Designer | Graphic Designer$35/hr$103
Influencer Outreach & Ad Creative Planner (No Editing)$8/hr$49
Email Marketing Pro Needed: Content & Strategy Powerhouse (No Design Work)$10/hr$41
Graphic Designer | Static Ad Builder$10/hr$32
Google Ads, PPC, Google Shopping, Shopify Integration With Google, SEM$15/hr$30
Customer Service/Shopify Orders$4/hr$9
Garment full measurement specs & Brand size guides
Design and Tech Pack Creation for Kids Training Pa
CADS and Tech Pack Package
Sorting through reviews
Cartoon Pet
Pet Cartoon
Photographer/Videographer | E-Commerce
Social Media Manager | E-Commercefixed
Graphic Designer & Fulfilment | E-Commercefixed
"—" = no rate or billed amount listed (fixed-price or open). Billed is what Upwork shows to date.
Treatment verdict

How they hire, and how they treat people

This buyer hires heavily for e-commerce support, marketing and design roles and runs many long-running hourly engagements with a mix of low- and mid-range hourly rates plus some fixed-price tasks.

Reputation
Uniformly high from freelancers overall, with occasional mid-4★ ratings and a few lower outliers.. Clear instructions, approachable communication, willingness to train and collaborate during multi-month engagements.
How they engage
Many long-running hourly retainers and several repeat hires; engagements skew toward steady, recurring work rather than one-off projects.
Working style
Operates a mix of hands-on and delegated work: provides detailed briefs and training for ongoing teammates while also posting small fixed tasks with specific, deadline-driven expectations.
Who wins the work
E-commerce-savvy freelancers who can commit long-term (customer support, VA, email and social/ads specialists, ad designers) and who price competitively in the $5–$15/hr band will match the buyer's typical needs.
Repeat hires
Rehires the same freelancers — 1 on 2+ repeat contracts (one up to 3). Deliver once and there's recurring work.

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