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S
ServiceLocal
servicelocal.com · hinderwell, United Kingdom
Looking legit

Upwork lists ServiceLocal at $52k in client spend.

$52,132 in published client spend across 48 contracts. The full read below — free.

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Total Upwork spend
$52k
$52,132
Top category
Design, visual & branding
13 of 39 contracts
Hiring status
Actively hiring
4 of 48 contracts in progress
Contracts on record
48
$30–150/hr listed
The company

Who's actually behind the account.

Upwork hides the client's identity. We resolve it to a real company, then layer in public firmographics — the context you never get on the job page.

S
ServiceLocal
Resolved to servicelocal.com · High confidence
Rate X-Ray

What the blended average hides

Don't trust a single average: the roster is two-tiered — many micro fixed-price jobs at roughly $10–$300, while most hourly spend concentrates in automation/dev work at ~$35–$150/hr (one automation contractor accounts for the bulk of billed hours). If you do design/video work expect fixed-price micro-gigs; automation/dev specialists can command higher hourly engagement.

Every listed hourly rate · 6 of 48 contracts
median $42/hr · avg ~$58/hr
3
2
1
$0$40$80$120$160$200
median $42/hr avg ~$58/hr — dragged up by two $190–200 contracts
Budget · 3 contracts $30–35
Mid-tier · 2 contracts $50–50
Premium · 1 contract $150–150
What they hire for

Where the work actually is

All 48 contracts by category. Design, visual & branding leads with 13 of 39 contracts.

Design, visual & branding 13
Tooling Automation Workflow 7
Video, animation & audio 7
Web development 4
Research & consulting 3
AI Ml Dev 2
Marketing & content 1
Operations Admin Va 1
Marketing, digital & SEO 1
Hiring activity

Hiring right now, not last year.

When the contracts on record started — and how they're structured. 4 of 48 are still in progress.

Contracts started, by month
2
Dec 2025
2
Jan 2026
1
Feb 2026
4
Mar 2026
4
Apr 2026
1
Jun 2026
Status
4in progress · 44completed
Contract type
6hourly · 42fixed-price
Open roles

Jobs they've posted publicly

Links go to Upwork ↗
SEO Client Onboarding Specialist Aug 25, 2026·↗ Fix Facebook Lead Form & Zapier Aug 11, 2026·↗ Video Editor for Facebook Ads (CapCut or similar) Jul 28, 2026·↗ Onboarding Specialist for Quick Google Business Profile Setup Calls (Per-Setup Pay) Jun 17, 2026·↗ Claude Expert for Building and Teaching Jun 5, 2026·1 to 3 months↗ Software Stack Migration to Go High Level Apr 20, 2026·↗ Email Deliverability Expert Needed After Domain 301 Redirect Mar 21, 2026·↗ Claude Code / Open Claw Coaching Expert Needed Mar 19, 2026·1 to 3 months↗
Postings Upwork has shown for this client. Some may have since closed.

Every contract on record — all 48

Freelancer names removed · roles only
RoleRateBilled
n8n/Make.com Workflow Builder$50/hr$8,094
n8n/Make.com Workflow Builder & Video Recorder$35/hr$1,361
Clay expert to help build tables for saas clients$150/hr$1,108
Claude Code / Open Claw Coaching Expert Needed$50/hr$670
Shopify UX Design changes$30/hr$185
Claude Code / Open Claw Coaching Expert Needed$30/hr$45
webinar graphic designer——
Graphic Designer Needed for Google Slides Templatesfixed—
n8n/Make.com Workflow Builder & Video Recorderfixed—
seo site auditfixed—
Custom Referral Website buildfixed—
YouTube Video Editor Needed for Simple Raw Contentfixed—
YouTube Video Editor Needed for Simple Raw Content——
YouTube Video Editor for AI Tutorial Contentfixed—
Vibe Coder - Integrate Fireflies API + Auto-Generate Editable Mind Mapsfixed—
Email Deliverability Expert Needed After Domain 301 Redirect——
setup webinar email sequence in active campaign——
YouTube Thumbnail Designer for AI YouTube Channelfixed—
YouTube Video Editor Needed for Simple Raw Contentfixed—
big 4 consulting advicefixed—
YouTube Video Editor for AI Tutorial Contentfixed—
ActiveCampaign Bug Fixing Specialist Neededfixed—
YouTube Thumbnail Designer Needed (Very simple designs)fixed—
template buildfixed—
YouTube Thumbnail Designer for AI YouTube Channel——
Custom Referral Website buildfixed—
consulting deck template build——
consulting deck template——
Redoing Canva Slidesfixed—
Graphic Designer Needed for Google Slides Templates——
Quick Fix for Go High Level Offers (system issue)——
Video Editor Needed for Business YouTube Channelfixed—
Video Editor Needed for Business YouTube Channelfixed—
n8n/Make.com Workflow Builder & Video Recorderfixed—
Creative Meme Designer for Paid Marketing Campaignsfixed—
n8n/Make.com Workflow Builder & Video Recorderfixed—
Newsletter Writerfixed—
Make Automationsfixed—
WordPress Migration for Loveable.dev Website——
Consultation for Travel Application Developmentfixed—
YouTube Thumbnail Designer Needed (Very simple designs)fixed—
SEO for Law Firmfixed—
automation setupfixed—
Make LinkedIn Carousels In Canva For The Business Niche.fixed—
business data entryfixed—
Make LinkedIn Carousels In Canva For The Business Niche.fixed—
Python & Seleniumfixed—
ManyChat, Beehiiv, and Skool Integration Specialist Needed——
"—" = no rate or billed amount listed (fixed-price or open). Billed is what Upwork shows to date.
Treatment verdict

How they hire, and how they treat people

ServiceLocal (Hinderwell, UK) hires a lot of short fixed-price design/video/automation gigs plus periodic higher-value dev/automation retainers and repeats the same freelancers.

Reputation
Mostly uniformly high — the freelancer→client ratings are overwhelmingly 5★ with a couple of rare low outliers.. Clear briefs, prompt communication, and frequent quick turnaround that freelancers repeatedly call out as 'easy to work with' and worth rehiring.
The catch — ratings are uninformative
Tends to give 5★ ratings often with short praise ('Great work', 'Highly recommend'), occasionally writing more specific notes but frequently using brief, boilerplate comments.
How they engage
Predominantly short fixed-price gigs with occasional longer hourly engagements and repeat hires; the account mixes one-off micro-tasks and multi-month automation/web projects.
Working style
Provides clear instructions, is responsive and willing to hop on calls, sets deadlines but is generally low-pressure; freelancers sometimes need to prompt for clarifications.
Who wins the work
Best for freelancers who deliver fast, communicate clearly, and can handle repeat small-to-medium scope tasks; automation and specialist devs who can run longer hourly projects also fit well.
Repeat hires
Rehires the same freelancers — 5 on 2+ repeat contracts (one up to 5). Deliver once and there's recurring work.

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