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S
Spark Paws (brand of Icon Pets LLC)
sparkpaws.com · Houston, United States
Looking legit

Upwork lists Spark Paws (brand of Icon Pets LLC) at $2.1M+ in client spend.

$2,132,008 in published client spend across 49 contracts. The full read below — free.

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Total Upwork spend
$2.1M+
$2,132,008
Top category
Customer support
42 of 49 contracts
Hiring status
Actively hiring
24 of 49 contracts in progress
Contracts on record
49
$7–70/hr listed
The company

Who's actually behind the account.

Upwork hides the client's identity. We resolve it to a real company, then layer in public firmographics — the context you never get on the job page.

S
Spark Paws (brand of Icon Pets LLC)
Resolved to sparkpaws.com · High confidence
Rate X-Ray

What the blended average hides

Don't trust any headline average — roughly 85% of visible contracts are $7/hr support roles while a small share of spend is concentrated in automation, web and video at $20–70/hr; price support work as commodity labor and position automation/web/video skills in the clearly higher $30–70/hr band.

Every listed hourly rate · 47 of 49 contracts
median $7/hr · avg ~$10/hr
43
2
1
1
$0$40$80$120$160$200
median $7/hr avg ~$10/hr — dragged up by two $190–200 contracts
Budget · 45 contracts $7–30
Mid-tier · 2 contracts $50–70
What they hire for

Where the work actually is

All 49 contracts by category. Customer support leads with 42 of 49 contracts.

Customer support 42
Tooling Automation Workflow 2
Web development 1
Supply Chain Sourcing Logistics 1
Finance & accounting 1
Video, animation & audio 1
Marketing, strategy & PR 1
Hiring activity

Hiring right now, not last year.

When the contracts on record started — and how they're structured. 24 of 49 are still in progress.

Contracts started, by month
17
Oct 2025
15
Nov 2025
1
Mar 2026
1
Apr 2026
1
May 2026
1
Jul 2026
Status
24in progress · 25completed
Contract type
47hourly · 2fixed-price
Open roles

Jobs they've posted publicly

Links go to Upwork ↗
Direct-Response Scriptwriter / Creative Strategist — Meta & TikTok Video Ads (DTC Dog Apparel) Jul 20, 2026·More than 6 months↗ Hiring: Creative Strategist for 8-Figure Pet Fashion Brand Jul 17, 2026·More than 6 months↗ CRO Program Manager / Technical PM — 8-Figure DTC Apparel Brand (Shopify) Jul 16, 2026·More than 6 months↗ Hiring: Experienced E-commerce Video Ad Editor Jul 16, 2026·More than 6 months↗ Hiring: Creative Strategist for DTC Pet Fashion brand Jul 15, 2026·More than 6 months↗ Hiring: Experienced E-commerce Video Ad Editor Jun 30, 2026·More than 6 months↗ Hiring: Experienced E-commerce Video Ad Editor Jun 29, 2026·More than 6 months↗ Ecommerce Logistics Coordinator (Amazon FBA + Multi-Warehouse) May 6, 2026·More than 6 months↗
Postings Upwork has shown for this client. Some may have since closed.

Every contract on record — all 49

Freelancer names removed · roles only
RoleRateBilled
Customer Service Representative – Live Chat & Email Support (E-Commerce Brand)$7/hr$11,157
Hiring: Video Editor for Ecommerce - Facebook/Tiktok Ads$20/hr$11,088
Customer Support Representative – Chat & Email$7/hr$8,277
Chat & Email Customer Service Representative (E-commerce)$7/hr$7,596
Customer Support Representative – Chat & Email$7/hr$7,447
E-Commerce Customer Support Specialist – Live Chat & Email$7/hr$6,641
Customer Service Representative – Live Chat & Email Support (E-Commerce Brand)$7/hr$6,260
E-Commerce Customer Support Specialist – Live Chat & Email$7/hr$6,161
N8N Expert Needed: Google Drive + Gemini AI Video Auto-Tagging System$70/hr$5,789
E-Commerce Customer Support Specialist – Live Chat & Email$7/hr$5,235
Customer Support Representative – Chat & Email$7/hr$4,764
Customer Service Representative – Live Chat & Email Support (E-Commerce Brand)$7/hr$4,537
Customer Support Representative – Chat & Email$7/hr$4,455
E-Commerce Customer Support Specialist – Live Chat & Email$7/hr$4,115
Customer Support Representative – Chat & Email$7/hr$4,069
E-Commerce Customer Support Specialist – Live Chat & Email$7/hr$4,015
Customer Support Representative – Chat & Email$7/hr$3,721
Chat & Email Customer Service Representative (E-commerce)$7/hr$3,536
E-Commerce Customer Support Specialist – Live Chat & Email$7/hr$3,439
E-Commerce Customer Support Specialist – Live Chat & Email$7/hr$3,313
Customer Support Representative – Chat & Email$7/hr$3,102
Customer Service Representative – Live Chat & Email Support (E-Commerce Brand)$7/hr$3,014
Customer Support Representative – Chat & Email$7/hr$2,598
Chat & Email Customer Service Representative (E-commerce)$7/hr$2,488
Customer Support Representative – Chat & Email$7/hr$2,450
Urgent Need: Email and Chat Support Rep for an E-commerce Company$7/hr$2,288
Ecommerce Logistics Coordinator (Amazon FBA + Multi-Warehouse)$15/hr$2,260
Chat & Email Customer Service Representative (E-commerce)$7/hr$2,255
Customer Service Representative – Live Chat & Email Support (E-Commerce Brand)$7/hr$1,403
Customer Support Representative – Chat & Email$7/hr$1,370
E-Commerce Customer Support Specialist – Live Chat & Email$7/hr$1,148
E-Commerce Customer Support Specialist – Live Chat & Email$7/hr$737
Customer Service Representative – Live Chat & Email Support (E-Commerce Brand)$7/hr$659
Make.com Expert Needed: Google Drive + Gemini AI Video Auto-Tagging System$30/hr$474
E-Commerce Customer Support Specialist – Live Chat & Email$7/hr$283
E-Commerce Customer Support Specialist – Live Chat & Email$7/hr$241
Chat & Email Customer Service Representative (E-commerce)$7/hr$194
Chat & Email Customer Service Representative (E-commerce)$7/hr$192
E-Commerce Customer Support Specialist – Live Chat & Email$7/hr$135
Customer Support Representative – Chat & Email$7/hr$133
E-Commerce Customer Support Specialist – Live Chat & Email$7/hr$113
Chat & Email Customer Service Representative (E-commerce)$7/hr$34
E-Commerce Customer Support Specialist – Live Chat & Email$7/hr$33
Hiring: Klaviyo Consultant for E-commercefixed—
Shopify Developer / Web development$50/hr—
E-Commerce Bookkeeping Software Set Up + Ongoing Managementfixed—
Customer Service Representative – Live Chat & Email Support (E-Commerce Brand)$7/hr—
Chat & Email Customer Service Representative (E-commerce)$7/hr—
E-Commerce Customer Support Specialist – Live Chat & Email$7/hr—
"—" = no rate or billed amount listed (fixed-price or open). Billed is what Upwork shows to date.
Treatment verdict

How they hire, and how they treat people

U.S. e‑commerce brand that staffs a large roster of hourly live-chat/email support agents and occasional specialists for automation, video, web and logistics.

Reputation
Mostly high (freelancers commonly leave 5★ ratings, with a small number of lower scores).. Clear communication, organization and ownership from the buyer during contracts, as noted by multiple freelancers.
How they engage
Long-running hourly retainers are common for support (many multi-month contracts); specialist work is typically shorter scoped hourly or fixed-price engagements.
Working style
Runs large numbers of ongoing hourly shifts with steady schedules for support staff and hires specialists on scoped hourly or fixed engagements for automation, video and Shopify tasks.
Who wins the work
Best for support agents who can handle high-volume chat/email work at a $7/hr rate and for mid‑level specialists who market narrow skills (automation, video, Shopify) and price accordingly.

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