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U
Udemy
udemy.com · San Francisco, United States
Looking legit

Mostly fixed-price cohorts, repeat instructor hires

Hires short, cohort-tied fixed-price faculty plus a small hourly marketing roster.

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Repeat hirer They frequently rehire the same instructors; some freelancers have been rehired up to four times.
Total Upwork spend
$9.1M+
$9,062,190
Top category
Research & consulting
35 of 50 contracts
Hiring status
Actively hiring
10 of 50 contracts in progress
Contracts on record
50
$28–200/hr listed
The company

Who's actually behind the account.

Upwork hides the client's identity. We resolve it to a real company, then layer in public firmographics — the context you never get on the job page.

U
Udemy
Resolved to udemy.com · High confidence
Industry
Information technology and services
Company size
5,000–10,000 employees
Founded
2010
Est. revenue
$10M–50M
Web traffic
1B+ visits/mo
Headquarters
San Francisco, California, United States
Links
Rate X-Ray

Fixed-price bands and hourly

Instructional work clusters into ~ $500, ~$1,000–2,000 and ~$2,500–3,000 fixed-price bands; hourly roles range roughly $25–$200.

Every listed hourly rate · 5 of 50 contracts
median $75/hr · avg ~$94/hr
1
1
1
1
1
$0$40$80$120$160$200
median $75/hr avg ~$94/hr — dragged up by two $190–200 contracts
Budget · 1 contract $28–28
Mid-tier · 2 contracts $44–75
Premium · 2 contracts $125–200
What they hire for

Who they hire

Experienced facilitators, instructional designers, cohort moderators and senior marketing specialists for short engagements.

Research & consulting 35
Other / uncategorized 4
Marketing, digital & SEO 3
Marketing & content 3
Operations Admin Va 2
Project management 2
Data & analytics 1
Hiring activity

Hiring right now, not last year.

When the contracts on record started — and how they're structured. 10 of 50 are still in progress.

Contracts started, by month
14
May 2026
36
Jun 2026
Status
10in progress · 40completed
Contract type
5hourly · 45fixed-price
Open roles

Jobs they've posted publicly

Links go to Upwork ↗
Billing Analyst – NetSuite & Salesforce Experience Required Aug 22, 2026·More than 6 months↗ Paid Search Support Jun 4, 2026·1 to 3 months↗ Udemy in need of Temporary Staff Accountant May 13, 2026·1 to 3 months↗ SOX Business Process Audit Tester - SOX Business Process Controls Feb 10, 2026·3 to 6 months↗ SOX Audit Tester - SOX Controls Nov 19, 2025·3 to 6 months↗ Temporary Staff Accountant needed for Publicly-Traded Technology Company Nov 8, 2025·1 to 3 months↗ Technical (AI) learning content acquisitions contractor needed Jul 2, 2025·3 to 6 months↗
Postings Upwork has shown for this client. Some may have since closed.

Every contract on record — all 50

Freelancer names removed · roles only
RoleRateBilled
Marketing Analyst - B2B SaaS Performance & Attribution$200/hr$4,426
Senior Lifecycle Marketing Manager - Campaigns & Experimentation$75/hr$3,870
Marketing Ops Support$125/hr$1,075
Paid Search Support$27.54/hr$296
Grant J, UFPI, STARZ, Becoming a Purpose Drive Org, June 2025 - Moderator——
Cathy L, NCU, Pathway IV, C2, May & June 2026 - Moderatorfixed—
Jon M, NCU, Pathway IV Leading Orgs, CIBN, Cohort 1, June 2026 - Facultyfixed—
Joe I, NCU, Leading People, Cohort 6, June modules 2026 - Moderator——
Joe I, NCU, Leading People, Cohort 5, June modules 2026 - Moderator——
Anne C, UBLA Trials, Supply Chain, June cohorts 2026 - Moderator——
Cathy L, Suncoast, Leadership Readiness Program, Phase 1, May & June 2026 - Moderator——
Tricia L, NCU, Pathway II Leading Projects, Cohort 3, June 2026 - Moderatorfixed—
Product Marketing Manager$43.67/hr—
Zena C, NCU, Dev Your EI Skills, C3, June 2026 - Faculty/Instructorfixed—
Jon M, Westlake, Leading AI Innovation, C3 June modules 2026 - Moderator——
Jennifer S, NCU, PW III Leading People, C4, June modules 2026 - Moderatorfixed—
Anne C, Octapharma Plasma (OPI), Leader of Leaders Program, June modules 2026 - Moderatorfixed—
Jennifer S, NCU, PW IV Leading Orgs, C3, June modules 2026 - Moderator——
Karen B, NCU, Pathway III, Leading People, C3, June modules 2026 - Moderatorfixed—
Jon M, NCU, Pathway II, Leading Projects, Empowering Tech Leaders, C3, June 2026 - Facultyfixed—
Tricia L, NCU, PW IV Leading Orgs, Cohort 1, June 2026 - Moderatorfixed—
Misty S, NCU, Pathway I Leading Self, C5, Modules in June 2026 - Moderatorfixed—
Ginny N, Accesso, Exec Round Table Exper Application Coaching Session work, May 2026 - Moderator——
Jennifer S, Ameresco, Trusted Leader Program, June modules 2026 - Moderatorfixed—
Grant J, NCU, Leading Self, Quality Decision Making, C4 & C5, June 2026 - Facultyfixed—
Karen B, NCU, Pathway I, Leading Self, C4, June modules 2026 - Moderatorfixed—
Zena C, Caterpillar, AI Live-Virtual Sessions, June 2026 - Faculty/Instructor——
Anne C, UBLA Trials, Supply Chain, extra June cohort 2026 - Moderator——
Grant J, NCU, Invested Leaders Connect People, C5 & C6, June 2026 - Facultyfixed—
Lee N, BCBSNC, Line Leader Experience, VUCA session, June 2026 - Faculty——
Tricia L, Staples, iAspire, Harnessing Stress, C1, June 2026 - Moderatorfixed—
Zena C, NCU, Dev Your EI Skills, C2, May 2026 - Expert Shadow——
Lisa M, Children's of Alabama, Bec a Resilient Leader, June 2026 - Moderatorfixed—
Lisa M, PSU-ABinBev, Critical Decisions in Logistics Mgmt, June 2026 - Moderator——
Karen B, Staples, iAspire to Lead, Leading Through Adversity, C2 & C3, June 2026 - Moderatorfixed—
Cathy L, NCU, Pathway I, Storytelling, C4 & C5, June 2026 - Moderatorfixed—
Parneet P, Systematically Well, NCU, Resilient Leader, C3 & C4, June 2026 - Facultyfixed—
Joe I, PepsiCo ALP Base Program, Quality Decision Making, C4, June 2026 - Moderator——
David C, NCU, Developing Your Emotional. Intelligence Skills, C2, May 2026 - Faculty——
Joel W, BCBSNC, Live-Virtual Session, GenAI, May 2026 - Instructor——
Mike V, NCU, Pathway IV Leading Orgs, Building Your Strategic Network, May-June 2026 - Faculty——
Joel W, Caterpillar, Live-Virtual Sessions, Digital Confidence & Mindset, May 2026 - Instructor——
Jon M, UFPI, Open Enrollment Program, Embracing PL - Moderatorfixed—
John A, NCU-DoD, PW IV Leading Orgs, C1, Improving Group DM, June 2026 - Faculty——
John A, NCU-DoD, Empowering Technical Leaders C3, May 2026 - Facultyfixed—
Derek W, Pepsico, SCA, Building a Customer Centric SC, May 2026 - Facultyfixed—
Joe I, UFPI, Starz Program, Bec a Purpose Drive Org, June 2026 - Learning Designer——
Melanie B, NCU, Embracing Positive Leadership, C4 & C5, May 2026 - Facultyfixed—
Ginny N, Accesso, Exec Round Table Exper, Application Coaching Session work, Apr 2026 - Moderatorfixed—
Joel W, NCU, Mastering Design Thinking, May 2026 - Faculty/Instructor——
"—" = no rate or billed amount listed (fixed-price or open). Billed is what Upwork shows to date.
Treatment verdict

Treatment of freelancers

Generous reviewers but comments are generic; expect short engagement cycles and repeat rehires for dependable contributors.

Reputation
Uniformly high. Freelancers report on-time payment, clear organization around sessions, and constructive feedback on content and approach.
The catch — ratings are uninformative
The buyer almost always leaves 5★ ratings with minimal written feedback; when freelancers write inbound reviews they occasionally provide concrete praise (e.g., payment and organization), but the buyer's outbound comments are typically terse or absent.
How they engage
Primarily short fixed-price engagements tied to specific cohorts or sessions rather than long retainers, plus a persistent but smaller set of hourly hires for marketing/ops work; multiple rehires of the same instructors/moderators are common.
Working style
Engagements are tightly scoped around cohort dates and live sessions with clear scheduling and expectations; freelancers are expected to follow prepared content and incorporate client feedback rather than drive large independent redesigns.
Who wins the work
Experienced facilitators, instructional designers and live-session moderators who can work to a provided syllabus and meet scheduled cohort dates fit best; senior marketing specialists fit the smaller hourly roles.
Repeat hires
Rehires the same freelancers — 5 on 2+ repeat contracts (one up to 4). Deliver once and there's recurring work.

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