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Z
Zager Guitars
zagerguitars.com · Lincoln, United States
Looking legit

Upwork lists Zager Guitars at $924k in client spend.

$923,608 in published client spend across 47 contracts. The full read below — free.

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Total Upwork spend
$924k
$923,608
Top category
Web development
12 of 46 contracts
Hiring status
Actively hiring
14 of 47 contracts in progress
Contracts on record
47
$7–220/hr listed
The company

Who's actually behind the account.

Upwork hides the client's identity. We resolve it to a real company, then layer in public firmographics — the context you never get on the job page.

Z
Zager Guitars
Resolved to zagerguitars.com · High confidence
Rate X-Ray

What the blended average hides

Don’t trust the few five-figure hourly retainers and $65–$220/hr consults as the norm: the bulk of hours and total spend are concentrated in operational work at roughly $7–$20/hr (many multi-month engagements), while the high hourly outliers (≈$65–$220+) represent a small share of spend and are project/consulting exceptions.

Every listed hourly rate · 32 of 47 contracts
median $18/hr · avg ~$40/hr
17
7
3
1
1
3
$0$40$80$120$160$200
median $18/hr avg ~$40/hr — dragged up by two $190–200 contracts
Budget · 26 contracts $7–40
Mid-tier · 2 contracts $45–65
Premium · 4 contracts $100–220
What they hire for

Where the work actually is

All 47 contracts by category. Web development leads with 12 of 46 contracts.

Web development 12
Marketing, strategy & PR 8
Reputation Management 7
Design, visual & branding 5
Marketing Lead Gen Sales 4
Marketing & content 3
QA & testing 2
Marketing, digital & SEO 2
Supply Chain Sourcing Logistics 1
AI Ml Dev 1
Finance & accounting 1
Hiring activity

Hiring right now, not last year.

When the contracts on record started — and how they're structured. 14 of 47 are still in progress.

Contracts started, by month
4
Jan 2026
2
Feb 2026
3
Mar 2026
4
Apr 2026
3
May 2026
1
Jul 2026
Status
14in progress · 33completed
Contract type
32hourly · 15fixed-price
Open roles

Jobs they've posted publicly

Links go to Upwork ↗
Senior Ecommerce Growth Strategist (Fixed Price) Jul 22, 2026·1 to 3 months↗ Senior WordPress/WooCommerce Developer (Long-Term) Jul 22, 2026·More than 6 months↗ Senior WooCommerce Performance Architect (Fixed Price) Jul 22, 2026·1 to 3 months↗ Senior Shopify Migration Expert (Fixed Price) Jul 21, 2026·1 to 3 months↗ Elite Google & Meta Ads Strategist for $12M E-commerce Brand Jul 17, 2026·3 to 6 months↗ Senior Ecommerce CRO Expert (High-Ticket Ecommerce | Age 50-80 Demographic | Shopify) Jul 1, 2026·1 to 3 months↗ Senior SEO Migration Specialist (WordPress → Shopify) | Preserve 25 Years of SEO Authority Jul 1, 2026·1 to 3 months↗ Senior Ecommerce Checkout & Conversion Optimization Expert Jun 24, 2026·1 to 3 months↗
Postings Upwork has shown for this client. Some may have since closed.

Every contract on record — all 47

Freelancer names removed · roles only
RoleRateBilled
Weekly Marketing Gut Check$200/hr$259,530
Social Media Manager / Team for Fast-Growing Guitar Company$100/hr$53,640
Ongoing bookkeeping and accounting and advising for Zager Guitars$8/hr$43,117
Creating Zager string stores and listings on Amazon, Walmart and Ebay with FBA fulfillment$7/hr$28,768
Social Media Marketing$18/hr$13,399
Build Zager Shopify website$12/hr$10,761
Digital Reputation Management & SEO Suppression Expert for Zager Guitar$15/hr$8,415
AI Automation Expert Needed for Customer Service + Inventory Forecasting$20/hr$6,138
Digital Reputation Management & SEO Suppression Expert for Zager Guitar$15/hr$5,176
build YouTube subs with US followers only$8.75/hr$4,971
Senior WooCommerce Performance Expert Needed (High-Traffic Site, Urgent Diagnosis)$16/hr$4,868
Google PPC Audit$220/hr$4,623
Expert Consultant for Outbound Sales Campaign & Phone System Optimization$199/hr$4,500
CRO Expert$65/hr$4,191
Digital Reputation Management & SEO Suppression Expert for Zager Guitar$10/hr$4,164
Social Media Manager$12/hr$3,891
Digital Reputation Management & SEO Suppression Expert for Zager Guitar$11/hr$3,128
Top-Level SEO Strategist Wanted to Scale 60-Year Guitar Brand$10/hr$2,950
Digital Reputation Management & SEO Suppression Expert for Zager Guitar$18/hr$2,278
Giveaway Page for lead generation$27/hr$2,134
URGENT: Senior WooCommerce Checkout + Stripe Migration Expert Needed (High Revenue Ecommerce)$25/hr$1,992
Senior GTM / Frontend Tracking Engineer Needed (WooCommerce History + Navigation Issues)$40/hr$1,907
Digital Reputation Management & SEO Suppression Expert for Zager Guitar$8/hr$1,633
Digital Reputation Management & SEO Suppression Expert for Zager Guitar$12/hr$1,478
Klaviyo Virtual Assistant for Zager Guitars$30/hr$761
GTM Expert Needed – Web + Server-Side Tag Implementation (GA4, Meta CAPI)$45/hr$656
Senior WooCommerce Performance Expert Needed (High-Traffic Site, Urgent Diagnosis)$35/hr$561
Klaviyo Virtual Assistant for Zager Guitars$40/hr$474
Divi Landing Page (PRIVATE JOB POST)$22/hr$360
Social Media Manager$12/hr$325
Graphic design work creating ads for Meta/Google$13.89/hr$207
Unbounce Landing Page$20/hr$80
Amazon Growth Director / Amazon Brand Builder——
Senior WooCommerce + JavaScript Debugging Expert (Urgent – Bonus for Root Cause Fix)fixed—
Affiliate Marketing Expert for Guitar Company - Build and Manage Affiliate Networkfixed—
Photoshop Expert Needed to Change Ethnicity of People in Production Line Photosfixed—
Landing Page Copywriting & Designfixed—
Lead Generation adsfixed—
30 minute consultationfixed—
Guitar Enthusiast With an American Accent — Warm Lead Phone Sales (Work From Home)fixed—
Shopify Website QA Testing – Pre-Launch Functional Auditfixed—
Senior Conversion & QA Auditor (Shopify + WordPress) — Independent, Mobile-Firstfixed—
Landing page builderfixed—
Landing page builderfixed—
Graphic Designer Needed for Social Media, Google PPC Ads, and Email Designsfixed—
Graphic Designer Needed for Social Media, Google PPC Ads, and Email Designsfixed—
Graphic Designer Needed for Social Media, Google PPC Ads, and Email Designsfixed—
"—" = no rate or billed amount listed (fixed-price or open). Billed is what Upwork shows to date.
Treatment verdict

How they hire, and how they treat people

A small US guitar company that mixes long-running, low-rate operational retainers with occasional high-rate strategic advisors and one-off fixed-price tasks.

Reputation
Uniformly high. Consistently noted for steady communication and organised collaboration across many contracts, with freelancers repeatedly calling the experience 'great' or 'consistent'.
How they engage
Mix of long-running hourly retainers (many months to years) and ad-hoc fixed-price jobs; the buyer rehired several freelancers for repeated or follow-on work.
Working style
Prefers ongoing hourly retainers for operational tasks with regular check-ins, while treating strategic work as short consults or higher‑rate weekly engagements; communication is described as consistent and organised but scope changes sometimes end contracts quickly.
Who wins the work
Best for freelancers who want steady operational work (e.g., ecommerce listings, site maintenance, reputation suppression, bookkeeping) with flexible scope and modest hourly rates; senior specialists can win short, well‑paid consults but those are competitive and projectized.
Repeat hires
Rehires the same freelancers — 2 on 2+ repeat contracts. Deliver once and there's recurring work.
Worth knowing
A handful of very large hourly retainers (bookkeeping, account/listings, long social management) dominate long-term workload.

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